So you just negotiated an unprecedented lifetime contract for LeBron with Nike. Like, you wake up tomorrow and somebody's sold a business and that's changing the industry, or somebody's launched a new business. People always ask: Where do you see yourself in 10 years? But is that the right amount of time to plan out? How many years ahead do you set your goals? These days, it's hard to look super-far ahead because shit changes on you so fast. ![]() It's hard to get anything done without being an asshole. And ultimately, what is an asshole? It's a person who has supreme confidence and believes in what he's doing. It's very hard to get shit done while always being super-extra nice. You know, you hate to call yourself an asshole, but yes. Is Maverick Carter an asshole? That's a very good question. I was like, No, you gotta establish yourself as the best in your craft first so no one can say you're distracted.Ī lot of successful businessmen are perceived as assholes. He had movie offers in year two, three, four. And another thing is, we didn't do that movie until he had four MVPs and two championships. If he never did another movie, at least people would know, Oh, he can do that. But the upside was exactly what happened: He's fucking great. So if he fucked it up, no one was gonna go, LeBron's terrible. I walk in a room,” he says, “it’s more important that people go, ‘Okay, I get who he is and what’s important to him.’ ” So you gotta hit 'em while you got the muscle, as they say in The Godfather.Ĭarter wears a full suit and tie only about twice a month these days. So you guys have always been working on life after basketball? Once basketball is over, you've got fucking 50 years left to live. Because being a great basketball player, there's a very tight window. ![]() Obviously, the goal was to figure out ways to take his talent, who he is, what he represents, and build businesses around that. When did you and LeBron decide Hollywood was the next frontier? It was the natural evolution. So that's another reason why I can't regret it: I made relationships with him and his family that'll probably last a lifetime. But to this day, if he called me, I'd go help him in a second. He's a very intelligent guy-he's just his biggest opponent. I feel like we did a great job with Johnny and helped him a lot. ![]() He obviously was who he was coming out, which is gigantic. It was plenty to do.ĭo you regret managing Johnny Manziel? No, I don't regret it. It was a mistake because I lost time on it. Another reason is that other athletes always viewed me as LeBron's guy. Why was it a mistake? A couple of reasons. I really wanted to get more athletes besides LeBron and build this big management practice. What do you think is the biggest mistake you've made so far? When I first left Nike to go work with LeBron and manage him, I was really bullish about managing other athletes.
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